113 W Broadway, Farmington, New Mexico 87401, United States
Classic Eyewear Privacy Policy
At Classic Eyewear (“we,” “us,” or “our”), we value the privacy of individuals who use our website located at https://classiceyewearfmt.com/ and any related online services (collectively, our “Website”). This Privacy Policy explains how we collect, use, and share the personal information of users of our Website (“users,” “you,” or “your”). By using our Website, you agree to the collection, use, disclosure, and processing of your information as described in this Privacy Policy.
This Privacy Policy applies only to information collected through our Website. It does not apply to information collected in our physical optometry office, through patient records, the patient portal (which links to a separate secure system), or any other offline activities. Those are governed by our separate Notice of Privacy Practices under HIPAA and other applicable healthcare laws. Please contact us for a copy of that notice.
Personal Information
Personal information is information that identifies or could be used to identify a specific person. Personal information does not include deidentified information (anonymized or pseudonymized) or aggregated information derived from personal information.
We may collect a variety of personal information and other information about you or your devices from various sources, as described below.
Information You Provide to Us
Communications and Contact Forms. If you contact us directly through our Website (for example, by completing the “Drop us a line!” contact form on our Contact Us page), we may collect additional information from you. This may include your name, email address, phone number, mailing address, or other contact information so that we can verify your identity and respond to your inquiry. We may also store the contents of any message or attachments that you send to us.
Patient Portal. Our Website includes a link to our secure patient portal. Any information you provide or access through the patient portal is handled separately under HIPAA and is not governed by this Website Privacy Policy.
We do not offer account registration, online purchases, event registrations, or public user-generated content features on our Website.
Information Collected Automatically
When you visit our Website, we (and our service providers) may automatically collect certain information about your device and your use of the Website, including:
• IP address, browser type, operating system, device identifiers, and referring URLs
• Usage data such as pages viewed, time spent on the site, and clickstream data
• Cookies, web beacons, and similar tracking technologies (see “Cookies and Tracking Technologies” section below)
Our Website’s contact form is protected by Google reCAPTCHA, which may collect certain information (including your IP address and browsing behavior) subject to Google’s Privacy Policy and Terms of Service.
How We Use Your Information
We use the information we collect to:
• Respond to your inquiries, requests, or messages
• Provide customer support and improve our services
• Operate, maintain, and improve our Website
• Analyze Website usage and trends
• Comply with legal obligations and protect our rights
How We Share Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
• Service Providers: With trusted third-party vendors who help us operate the Website (e.g., web hosting, analytics, and reCAPTCHA providers). These providers are contractually obligated to keep your information secure and use it only for the purposes we specify.
• Legal Requirements: When required by law, subpoena, court order, or government request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.
• With Your Consent: In any other situation where you have given explicit consent.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze traffic, and remember your preferences. You can manage cookie preferences through your browser settings. For more information about cookies, please review our cookie notice (if available) or contact us.
Children’s Privacy
Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through our Website.
Our optometry practice may collect health and personal information from minor patients (including those under 13) as part of providing eye care services. This collection occurs offline (or through secure, non-Website channels) with the consent of a parent or legal guardian and is handled in accordance with applicable healthcare privacy laws, including HIPAA. Such information is not collected via this Website.
If we become aware that we have inadvertently collected personal information from a child under 13 through the Website, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us immediately at the information provided below.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Your Rights and Choices
Depending on your location, you may have rights regarding your personal information, such as the right to access, correct, or delete it. To exercise these rights, please contact us. We will respond in accordance with applicable law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our Website and updating the effective date. Your continued use of the Website after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
Classic Eyewear
113 West Broadway
Farmington, NM 87401
Phone: (505) 326-2020
Classic Eyewear
113 West Broadway Farmington, NM 87401 US